Head of Go-to-Market, Content and Product Marketing |

Your benefits at Unite

Flexible working hours

Continuous learning

30+ vacation days

Remote working

We’re seeking a strategic and hands-on Head of Go-to-Market, Content and Product Marketing who will shape how Unite positions, differentiates and grows its marketplace across Europe, partnering with Product Management, Demand Generation & Digital, Sales and local marketing to turn our vision and product roadmap into measurable commercial impact. In this role, you will own the end-to-end global go-to-market (GTM), content and product marketing strategy for our platform – from market insight, positioning and messaging through to content, launches and rollout – and lead a team that brings new propositions, features and releases to our target audience in a consistent, scalable way across Europe. You will lead three core functions: Product Marketing, Content Marketing, and Rollout.

This role focuses on defining the value proposition, messaging and activating the market to drive demand and commercial impact. Ongoing customer engagement and lifecycle programmes are led by other teams, with whom you’ll collaborate closely.

Your role

Drive our vision: You’ll own the global GTM and Product Marketing strategy – from market insight, positioning and messaging through to launch and scale‑up – working in close partnership with Product Management and key commercial stakeholders.
Turn strategy into action: You’ll translate the product roadmap into clear launch and rollout plans with defined audiences, channels, messaging and success metrics.
Lead and empower: You’ll bring Product Marketing, Content Marketing and Rollout together under one shared vision and develop your team to deliver on it, through strong cross-functional collaboration.
Understand our market: You’ll build buyer and influencer personas and deepen our understanding of customer needs, trends, procurement behaviour and competitive dynamics, feeding insights into the product and go-to-market planning.
Shape our narrative: You’ll own value propositions, messaging architecture, use cases and the content strategy that supports them – from web and lead‑gen to thought leadership and sales enablement.
Launch with excellence: You’ll coordinate launch kits and work with local marketing and go-to-market partners to ensure consistent, scalable execution with room for smart local adaptation.
Drive measurable impact: You’ll define KPIs and OKRs, demonstrate ROI across go-to-market activities and manage budget and resources in line with strategic priorities.

Your qualifications

Proven expertise: You have significant experience in product marketing and go‑to‑market roles in B2B and/or B2G environments – ideally in software, SaaS or platform businesses (procurement a plus) – with a track record of taking products or platforms to market across countries or segments and delivering measurable commercial impact.
GTM excellence: You understand the end‑to‑end product marketing and go-to-market process, and can translate technical concepts into clear, commercial, customer‑focused stories and key messages.
Leadership:You have experience leading and developing teams and are a credible, visible leader who communicates openly, builds trust and sets clear direction.
Collaborate with impact: You work naturally across functions and countries, engage confidently with senior leadership, as well as executive and board level, and move work forward with an assertive, solutions‑oriented approach building strong partnerships with Product and local teams.
Analytical thinking: You bring strong analytical and research skills, are comfortable with KPIs, funnel metrics and financial assumptions, and focus on outcomes while making balanced trade‑off decisions.
Mindset: You have a growth mindset, are passionate about understanding customers and markets.
Structure: You manage multiple initiatives and stakeholders in parallel, stay structured under pressure and keep teams aligned on priorities.

Interested? Then apply directly.

Apply now

What you can expect from us

We offer a flexible work location: You can work in one of our modern Unite offices or remotely – or even do a mix of both
We think long-term: That’s why we are great believers in offering creative freedom – you’ll also get access to our Academy training to grow your career
We offer workations for new possibilities: You can work abroad for up to 2 months, which is a great way to extend your time away or visit your family and friends in other countries
We think sustainably: We support your health and pension and offer comprehensive benefits – that includes a bike or public transport ticket to make your commute much easier
We operate at eye level: Join our fair corporate culture and work with helpful colleagues and experienced management
We care about work-life balance: We offer flexible working hours and 30+ holidays so you can strike a good balance between your work and personal life

We are Unite.

We connect the economy for sustainable business. Our trusted e-procurement platform with its integrated marketplace enables effortless sourcing and purchasing for B2B and public sector organisations.

Bringing buyers and suppliers together for mutual benefit, we’ve established a solid foundation of fair competition and trustworthy partnerships. Our platform’s scalable infrastructure supports connections, business stability and a robust supply chain.

We revolutionise procurement for B2B and the public sector by adding and sharing value for markets and communities. In 2022, we became the first platform business accredited with the Fair Tax Mark, representing the global standard for responsible tax conduct.

Would you like to become a part of Unite?
Our company was founded as Mercateo in 2000 and the headquarters is located in Leipzig, Germany. We operate in 12 European countries, with over 700 employees working both in-office and remotely. In 2024, we achieved revenue of €448.7 million. For more information, visit unite.eu.

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Contact us

Elisabeth Strobach
HR Business Partner | Human Resources

+49 341 35 586 207
elisabeth.strobach@unite.eu