Unite at DPW 2025: creating value through connection
At our stand, and in an interview with CPO Strategy Magazine, we showcased how the Unite solution enables a unified, scalable approach to indirect procurement — combining access to marketplaces in 12 European countries with uncomplicated supplier management of vetted local suppliers, procurement services and single-creditor convenience.
In countless conversations, our focus was clear: making indirect procurement more transparent, compliant, and efficient. By connecting buyers and suppliers through one digital ecosystem, Unite helps procurement teams reduce complexity, save time, and unlock new strategic potential.
Key takeaways: AI and the power of content
This year’s theme, “Putting AI to Work,” was omnipresent - in keynotes, at the booths, and in almost every conversation. After two years of high expectations, 2025 was the year when AI moved from hype to hands-on practice. Yet one learning stood out: while AI holds enormous potential, technology alone doesn’t create value. True impact arises when strong content meets intelligent technology. That’s why content owners - such as B2B marketplaces, data providers, and E-Procurement platforms - are becoming increasingly important. Only through collaboration and end-to-end integration can procurement solutions deliver real, scalable benefits.
