Head of Go‑to‑Market (gn) |

Your benefits at Unite

Flexible working hours

Continuous learning

30+ vacation days

Remote working

We’re seeking a strategic and empowering Head of Go‑to‑Market (gn) to define how Unite positions, differentiates and grows its procurement marketplace across Europe. Partnering closely with Product Management, Digital & Demand Generation, Sales, Partner Management, TLM and local marketing leaders, you’ll translate our vision and product roadmap into measurable commercial impact.

Reporting directly to the VP Global Marketing & Brand, you will lead a unified Go‑to‑Market team spanning the expertise areas of Content, Product Marketing, Rollout and Project Management. Together with your senior specialists, you’ll shape and steer the global GTM, Product Marketing and Content strategy and deliver consistent, scalable launches across Europe.

Your focus will be to define the value proposition, shape the narrative and empower the team that delivers demand and commercial outcomes. Customer engagement and lifecycle programmes sit within other teams, with whom you’ll collaborate closely.

Your role

Guide our vision: You’ll lead the global GTM, Product Marketing and Content strategy – connecting insights, positioning and messaging through to launch and scale‑up – working in close partnership with Product, Sales, Partner Management, Digital & Demand Gen, TLM and other key stakeholders.
Turn strategy into action: You’ll support and empower your senior experts in Product Marketing, Content, Rollout and Project Management to translate the product roadmap into clear, scalable launch and rollout plans with defined audiences, channels, messaging and success metrics.
Lead and empower: You’ll lead a unified GTM team consisting of Content (Content Lead and Content Strategist), Product Marketing (two Senior PMMs), Rollout and a Brand Asset & Project Manager, bringing these domains together under one shared vision and developing the team to deliver on it with clarity and cohesion.
Deepen market understanding: You’ll guide the team in building buyer and influencer personas and strengthening insights into customer needs, procurement behaviours, trends and competition, supporting the Content Lead in their engagement with vendor analysts and other sources of strategic insight.
Shape our narrative: You’ll own and guide the value proposition, messaging architecture, use cases and overarching content strategy to ensure high‑quality content across web, lead generation, sales enablement and thought leadership.
Enable launch excellence: You’ll oversee and validate scalable launch frameworks and rollout kits, ensuring close collaboration with local marketing, Digital & Demand Gen, Partner Management and TLM for consistent activation with smart local adaptation.
Activate with impact: You’ll enable your team to deliver scalable GTM content and collaborate with Digital & Demand Gen, TLM and local markets to drive consistent, high‑impact activation.
Drive measurable results: You’ll set KPIs and OKRs, demonstrate ROI across GTM activities and guide resourcing and budget decisions aligned with strategic priorities, supported by insights from Marketing Ops and Demand Gen.

Your qualifications

Proven expertise: You have significant experience in product marketing and go‑to‑market roles in B2B and/or B2G environments – ideally in software, SaaS or platform businesses (procurement a plus) – with a track record of taking products or platforms to market across countries or segments and delivering measurable commercial impact.
GTM excellence: You understand the end‑to‑end product marketing and go-to-market process, and can translate technical concepts into clear, commercial, customer‑focused stories and key messages.
Leadership:You have experience leading and developing teams and are a credible, visible leader who communicates openly, builds trust and sets clear direction.
Collaborate with impact: You work naturally across functions and countries, engage confidently with senior leadership, as well as executive and board level, and move work forward with an assertive, solutions‑oriented approach building strong partnerships with Product and local teams.
Analytical thinking: You bring strong analytical and research skills, are comfortable with KPIs, funnel metrics and financial assumptions, and focus on outcomes while making balanced trade‑off decisions.
Mindset:You have a growth mindset, are passionate about understanding customers and markets.
Structure: You manage multiple initiatives and stakeholders in parallel, stay structured under pressure and keep teams aligned on priorities.
Communication: You have excellent English proficiency and good German skills.

Interested? Then apply directly.

Apply now

What you can expect from us

We offer a flexible work location: You can work in one of our modern Unite offices or remotely – or even do a mix of both
We think long-term: That’s why we are great believers in offering creative freedom – you’ll also get access to our Academy training to grow your career
We offer workations for new possibilities: You can work abroad for up to 2 months, which is a great way to extend your time away or visit your family and friends in other countries
We think sustainably: We support your health and pension and offer comprehensive benefits – that includes a bike or public transport ticket to make your commute much easier
We operate at eye level: Join our fair corporate culture and work with helpful colleagues and experienced management
We care about work-life balance: We offer flexible working hours and 30+ holidays so you can strike a good balance between your work and personal life

We are Unite.

We connect the economy for sustainable business. Our trusted e-procurement platform with its integrated marketplace enables effortless sourcing and purchasing for B2B and public sector organisations.

Bringing buyers and suppliers together for mutual benefit, we’ve established a solid foundation of fair competition and trustworthy partnerships. Our platform’s scalable infrastructure supports connections, business stability and a robust supply chain.

We revolutionise procurement for B2B and the public sector by adding and sharing value for markets and communities. In 2022, we became the first platform business accredited with the Fair Tax Mark, representing the global standard for responsible tax conduct.

Would you like to become a part of Unite?
Our company was founded as Mercateo in 2000 and the headquarters is located in Leipzig, Germany. We operate in 12 European countries, with over 700 employees working both in-office and remotely. In 2024, we achieved revenue of €448.7 million. For more information, visit unite.eu.

1 / 12

Share your value with Unite

Apply now

Contact us

Elisabeth Strobach
Human Resources | HR Business Partner

+49 341 35 586 207
elisabeth.strobach@unite.eu