Unite at DPW Amsterdam 2026

Here’s what’s on procurement leaders’ minds

Our conversations at the booth kept revolving around the same three things: 

Recoding starts with the foundation, not the tools on top of it. 

AI adoption alone won't fix procurement. It was the message from the stage too – most AI companies call themselves AI-first. Few are asking what it takes to get there. Right now, most organisations are just bolting AI onto processes that were never built for it, but the real advantage comes from redesigning what's underneath: governed data, clean catalogues, and a solid base layer that supports it. 

Operating in Europe brings pressure to choose a provider with built-in guardrails. 

Data sovereignty and compliance came up constantly: where exactly is the data hosted, who can access it? With tightening EU regulations, it's no longer a background detail. It's shaping how procurement leaders choose which providers to trust in an increasingly complex ecosystem. 

Customers confirmed what the numbers already show. 

Time and again, customers described the same outcomes we've seen in our own data: less time spent on process, real savings on spend. Organisations using Unite as their governed marketplace see 30% shorter P2P process time and 13.3% average savings on average – proof that a strong foundation delivers real results.