What is changing?
From 30 September 2024, we’ll be changing our platform name from Mercateo to Unite.
This update includes a new logo and some visual modifications on the user interface of the Mercateo Marketplace and Procurement Portal to align with the rebranding. Additionally, you’ll observe changes in our written content across the platform, support area, and within our emails.
But don’t worry, our URL remains the same, and there won’t be any changes to your existing agreements and services or our support.
Your questions answered
Here we answer your questions about what will happen and when, and how it might affect you.
Our platform has grown beyond its original scope, evolving into a comprehensive procurement solution for catalogue-based products across private and public sector organisations. As a result, the Mercateo brand no longer aligns with our vision.
Additionally, users of the Unite Network and the Mercateo Marketplace and Procurement Portal have faced a fragmented experience. By transitioning to Unite, we are unifying our platform, ensuring a cohesive experience and clearly communicating that we are now a fully integrated solution.
The first visible changes, including the new logo and updated wordings in the user interface, will be introduced on 30 September 2024. In December 2024, we’ll begin renaming our legal entities, starting with Germany, followed by Austria and the UK in early 2025. Other markets will follow later in 2025. Throughout this period, we’ll also gradually update our communication materials to fully transition to the Unite brand.
Initially, you’ll notice the new logo and updated wordings in the user interface. Starting in December 2024, the names of our legal entities in various countries will also change, beginning with Germany. Communication materials will continue to be updated to reflect the Unite brand as these changes roll out over the following months.
The new logo is a plus sign created from four interlocking ‘U’ shapes, forming a unique symbol. It also looks like two links of a connecting chain, reflecting Unite’s core idea of reciprocal connections. The logo symbolises our over 20-year legacy of uniting buyers and suppliers for mutual benefit. While the ways our platform supports transactions have evolved and expanded, the fair principles at its foundation remain unchanged.
Our new tagline reflects our commitment to fostering fair and collaborative business relationships, empowering companies to create value efficiently and sustainably.
Our values, teams, ownership structure, and dedication to building a platform for fair business remain unchanged.
No, our postal addresses will remain the same, reflecting our ongoing presence and support.
While the Mercateo brand is being phased out, the Mercateo URL will still be used on the purchasing platform for our web access customers. Some legacy marketing materials may also retain the Mercateo branding during the full transition to Unite.
You can easily download the logo in all common formats from the Unite Brand Hub. Visit this page to see all available versions and access the implementation guidelines.
Yes, a change of the legal name (‘renaming’) of our legal entities that currently include ‘Mercateo’ will be implemented on a country-by-country basis, starting in December 2024. This name change will not involve any structural corporate measures. It will not affect existing contracts or result in changes to tax numbers, company registration numbers, etc. However, as customers and suppliers must update our names in their systems, we’ll ensure you are informed promptly.
• Germany: Changing from ‘Mercateo Deutschland AG’ to ‘Unite Procurement Deutschland AG’ (December 2024).
• Austria: Changing from ‘Mercateo Austria GmbH’ to ‘Unite Procurement Austria GmbH’ (early 2025).
• UK: Changing from ‘Mercateo UK Limited’ to ‘Unite Procurement Limited’ (early 2025).
• Other markets will follow later in 2025.
Mercateo is neither insolvent nor has it been sold to Unite. Instead, the Mercateo brand has undergone a rebranding process. The legal entities that currently include ‘Mercateo’ in their names will simply change names to ‘Unite Procurement [Country].’ Their legal identity remains unchanged.
No.
No.
No, all tax identification numbers, VAT IDs, DUNS numbers, etc., of our legal entities/your contractual partners will remain the same.
No, existing contracts remain valid and unchanged.
No, existing contracts remain valid and unchanged.
No, payment details, such as our account number, have not changed.
Following the name change and notification to suppliers, you will need to update your invoice details to reflect our new company name. There'll be a transition period of approximately four weeks, during which we will still accept invoices and invoice corrections addressed to Mercateo. After this period, we will stop processing incorrectly addressed invoices.
Eventually, yes. Some of our materials will be updated immediately, but many will still reflect the Mercateo visual and verbal style. Please bear with us as we gradually refresh these assets and improve their usability. For the latest updates, be sure to check our communication channels regularly.
Yes, the process remains the same. Depending on the content, we rename the wording ‘App’ either to ‘Catalogue’ or ‘BusinessShop’.
No, we will continue to uphold our high-quality standards in processing transactions for all our platform participants.
Our rebranding is designed to enhance your experience by streamlining user journeys. These changes will make it easier for buyers to find and purchase the products they need, while also ensuring smoother interactions with our platform and partners. You won’t notice any changes in your existing agreements, our services and support. You can keep using everything as before.
No, your login details will stay the same.
Still got questions?
We hope our FAQ covers any concerns you may have about how the rebranding will affect you. If you need further information or have any other questions, please get in touch — we're here to ensure the transition is smooth for you.