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Senior Product Marketing Manager (gn)

Marketing
Germany
Permanent position
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Your benefits at Unite

Unite flexible working

Flexible working hours

Unite learning opportunities

Continuous learning

30+ vacation days

Remote working

As Senior Product Marketing Manager (gn), you’ll own positioning, messaging, and go-to-market execution for a defined set of products and packages—turning product strategy into clear narratives, scalable launches, and measurable commercial impact across Europe for both B2B and B2G.

You’lloperate as a Senior Specialist within our unified Go-to-Market team (Product Marketing, Content, Rollout, Brand Asset/Project Management) and partner closely with Product, Sales, Partner Management, Digital & Demand Gen, Marketing Ops/Analytics, and local country teams. 
If you’re excited by building stories that matter, driving launches that scale, and seeing your work make a measurable difference — Unite  is the right place for you.

Your role

  • Portfolio Strategy & Narrative Ownership: You own the product marketing strategy and portfolio narrative—shaping how our solutions are positioned and communicated across European B2B and B2G audiences.
  • Positioning & Messaging: You define and evolve value propositions, messaging frameworks, and use cases that clearly articulate customer value and differentiation.
  • Market & Customer Insight: You create continuous insight loops (win/loss, customer feedback, trends, competition) and turn them into sharper messaging, better GTM decisions, and actionable guidance for teams.
  • GTM Planning & Launch Execution: You lead cross-functional go-to-market planning and launch execution—defining audiences, aligning stakeholders on the story, preparing assets, enabling distribution, and driving post-launch learnings.
  • Enablement & Adoption Content: You create high-impact content and enablement (pitch materials, competitive insights, demos, tutorials, explainers) that empower Sales, Partner Management, and lifecycle teams, ensuring consistent storytelling and driving adoption at scale.

Your qualifications

  • Product marketing expertise: You bring strong B2B product marketing experience in a software/platform/marketplace environment, with proven ownership of positioning, messaging, GTM planning, and launches.
  • Cross-functional collaboration: You lead through influence, align stakeholders across teams and countries, and keep complex projects structured and moving forward.
  • Data confidence: You’re comfortable with KPIs/OKRs and turn performance insights into clear decisions and actions.
  • Excellent communication: You simplify complex topics into compelling narratives and crisp assets; you’re fluent in written and spoken English and German.
  • Working style & tools: You’re organised, comfortable with modern collaboration tools (e.g., Jira, monday.com), and ensure transparency and alignment throughout your work.
  • Ownership mindset: You take responsibility end-to-end, act proactively, and stay accountable for measurable impact.

Interested? Then apply directly.

Apply now

What you can expect from us

  • We offer a flexible work location: You can work in one of our modern Unite offices or remotely – or even do a mix of both.
  • We think long-term: That’s why we are great believers in offering creative freedom – you’ll also get access to our Academy training to grow your career.
  • We offer workations for new possibilities: You can work abroad for up to 2 months, which is a great way to extend your time away or visit your family and friends in other countries.
  • We think sustainably: We support your health and pension and offer comprehensive benefits – that includes a bike or public transport ticket to make your commute much easier.
  • We operate at eye level: Join our fair corporate culture and work with helpful colleagues and experienced management.
  • We care about work-life balance: We offer flexible working hours and 30+ holidays so you can strike a good balance between your work and personal life.

We are Unite.

We connect the economy for sustainable business. Our trusted e-procurement platform with its integrated marketplace enables effortless sourcing and purchasing for B2B and public sector organisations.

Bringing buyers and suppliers together for mutual benefit, we’ve established a solid foundation of fair competition and trustworthy partnerships. Our platform’s scalable infrastructure supports connections, business stability and a robust supply chain.

We revolutionise procurement for B2B and the public sector by adding and sharing value for markets and communities. In 2022, we became the first platform business accredited with the Fair Tax Mark, representing the global standard for responsible tax conduct.

Would you like to become a part of Unite?
Our company was founded as Mercateo in 2000 and the headquarters is located in Leipzig, Germany. We operate in 12 European countries, with over 700 employees working both in-office and remotely. In 2024, we achieved revenue of €448.7 million. For more information, visit unite.eu.
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Contact us

Elisabeth Strobach
HR Business Parnter | Human Resources

+49 341 35 586 207
elisabeth.strobach@unite.eu

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