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Head of Acquisition B2B

Leadership & Management, Sales
Cardiff (GB)
Permanent position

Your benefits at Unite

Unite flexible working

Flexible working hours

Unite learning opportunities

Continuous learning

30+ vacation days

Remote working

As the Head of Acquisition (B2B), you will be responsible for leading and executing all aspects of customer acquisition for the business-to-business and business-to government (B2B/G) segment. You will be responsible for developing and implementing comprehensive acquisition strategies to drive revenue growth, expand the customer base, and increase market share. You will work closely with the sales, marketing, and product teams to ensure alignment and drive results.

Your role

  • Shape growth: You develop and execute the overall B2B/G customer acquisition strategy to meet business goals and targets
  • Market orientation: You identify and evaluate new business opportunities, markets, and target segments for B2B/G customer acquisition
  • Anticipate the future: You conduct market research and competitive analysis to identify trends, customer needs, and opportunities for growth
  • Engage stakeholders: You collaborate with the marketing team to create and implement effective B2B/G lead generation campaigns
  • Live the network: You build and maintain relationships with key stakeholders, partners, and industry influencers to drive customer acquisition initiatives
  • Think strategically: You develop and manage B2B/G sales pipelines, including prospecting, qualifying leads, and closing deals
  • Live leadership: You provide leadership and direction to the acquisition team, including setting performance targets, monitoring progress, and providing feedback
  • Holistic thinking: You analyze and report on acquisition metrics, sales data, and market trends to inform strategy and drive continuous improvement

Your qualifications

  • Strong background: You have proven experience in B2B/G customer acquisition, preferably in a leadership role
  • Sales experience: You have knowledge of the B2B/G landscape, industry trends, and customer acquisition best practices
  • Results-orientated: You show a strong understanding of B2B/G sales and marketing strategies, with a track record of driving results and meeting or exceeding targets
  • Professional attitude: You possess excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders
  • On the pulse: You bring an analytical mindset with the ability to analyze data, identify trends, and make data-driven decisions
  • Leadership: You are experienced in motivating and inspiring a team to achieve their goals
  • Technology landscape: You are familiar with CRM software, marketing automation tools, and other relevant technologies

Interested? Then apply directly.

What you can expect from us

  • Be where your customers are: You’re responsible for your clients remotely or on-site. You also agree to visit our Unite locations in person from time to time
  • Make the most of our benefits: We offer an attractive fixed salary, great benefits and a company car that you can use outside of work
  • We think long-term: That’s why we are great believers in offering creative freedom – you’ll also get access to our Academy training to grow your career
  • We think sustainably: We support your health and pension and offer comprehensive benefits – that includes a bike or public transport ticket to make your commute much easier
  • We operate at eye level: Join our fair corporate culture and work with helpful colleagues and experienced management
  • We care about work-life balance: We offer flexible working hours and 30+ holidays so you can strike a good balance between your work and personal life

We are Unite.

We connect the economy for sustainable business. Our trusted e-procurement platform, with its integrated Mercateo Marketplace and Procurement Portal, enables effortless sourcing and purchasing for B2B and public sector organisations. Bringing buyers and suppliers together for mutual benefit, we've established a solid foundation of fair competition and trustworthy partnerships. Our platform’s scalable infrastructure supports connections, business stability and a robust supply chain. We revolutionise e-commerce for B2B and the public sector by adding and sharing value for markets and communities.

Would you like to become a part of Unite?
We founded our company in 2000 and our headquarters is located in Leipzig, Germany. We operate in 14 European countries, with over 700 employees working both in-office and remotely. In 2022, we achieved revenue of €447.7 million.

Share your value with Unite

Contact us

Elisabeth Strobach
HR Business Partner | Human Resources
Grimmaischer Steinweg 8
04103 Leipzig
+49 341 355 862 07