Content Strategist – Campaigns & Go-to-Market (gn)

Your benefits at Unite

Flexible working hours

Continuous learning

30+ vacation days

Remote working

As Content Strategist – Campaigns & Go-to-Market, you are part of the Global Brand & Marketing (GMB) department at Unite. Sitting in the Content Team, under the Head of GTM & Product Marketing, you turn our product messaging and go-to-market strategy into high-performing, AI-enabled campaigns. Your work speaks to procurement professionals and decision makers for procurement platforms and services across Europe – combining strong copywriting craft with strategic, future-ready ways of working.

Your role

• Turn strategy into content: You’ll sit in the Global Brand & Marketing team under the Head of GTM & Product Marketing and turn our product messaging into clear, compelling content for procurement decision makers.
• Create omnichannel campaign assets: You’ll develop campaign copy and content that works across channels – from paid and organic social and display to landing pages, email journeys, nurture flows and short video scripts.
• Build messaging systems: You’ll develop message blocks and funnel variations (TOFU/MOFU/BOFU) that can be reused across channels and markets.
• Enable markets: You’ll prepare localisation-ready campaign assets and toolkits for regional teams, provide clear briefings to the Translation & Localisation team, and collaborate on asset concepts that markets can adapt and deploy.
• Work with GTM, Digital & Demand Generation and regional experts: You’ll partner with Product Marketing, Digital & Demand Generation (including Social Media & Performance), Design, Translation & Localisation and regional marketers to ensure a consistent, performance-driven story.
• Optimise performance in an AI-driven world: You’ll use data, SEO/CRO insights, A/B tests and AI-powered tools to refine messaging, improve conversion and scale content efficiently – designing smart AI workflows while keeping human judgement, quality and brand voice at the centre.

Your qualifications

• Experience: Several years of hands-on copywriting and campaign content creation in a B2B/B2G environment (for example in content, product or digital marketing), ideally working closely with Design to turn copy into on-brand assets. A degree or completed training in communications, marketing or a comparable field is a plus.
• Campaign writing skills: Strong examples of campaign copy – from paid social and nurturing emails to landing pages – ideally for procurement, purchasing or supply management audiences.
• Funnel and GTM mindset: You’re comfortable working with value propositions, buyer journeys and different funnel stages, and you think in systems rather than one-off assets.
• Clarity and structure: You can turn complex product input into simple, benefit-led messaging and well-structured content blocks that work across formats and channels.
• Collaboration: You enjoy working with cross-functional teams, including Translation & Localisation, Design and regional marketing, and can handle feedback from multiple stakeholders.
• Data, tools and AI literacy: You know how to work with performance metrics, A/B testing and SEO/CRO basics, and you’re confident using (or keen to master) AI-assisted content tools, prompts and workflows within clear guidelines.
• Future-ready mindset: You’re curious about new formats, tools and ways of working, and you’re comfortable adapting your content and processes as AI, channels and buyer behaviour evolve.
• Languages: Excellent written and spoken English. German skills or a willingness to develop them are a strong plus.

Interested? Then apply directly.

Apply now

What you can expect from us

We offer a flexible work location: You can work in one of our modern Unite offices or remotely – or even do a mix of both
We think long-term: That’s why we are great believers in offering creative freedom – you’ll also get access to our Academy training to grow your career
We offer workations for new possibilities: You can work abroad for up to 2 months, which is a great way to extend your time away or visit your family and friends in other countries
We think sustainably: We support your health and pension and offer comprehensive benefits – that includes a bike or public transport ticket to make your commute much easier
We operate at eye level: Join our fair corporate culture and work with helpful colleagues and experienced management
We care about work-life balance: We offer flexible working hours and 30+ holidays so you can strike a good balance between your work and personal life

We are Unite.

We connect the economy for sustainable business. Our trusted e-procurement platform with its integrated marketplace enables effortless sourcing and purchasing for B2B and public sector organisations.

Bringing buyers and suppliers together for mutual benefit, we’ve established a solid foundation of fair competition and trustworthy partnerships. Our platform’s scalable infrastructure supports connections, business stability and a robust supply chain.

We revolutionise procurement for B2B and the public sector by adding and sharing value for markets and communities. In 2022, we became the first platform business accredited with the Fair Tax Mark, representing the global standard for responsible tax conduct.

Would you like to become a part of Unite?
Our company was founded as Mercateo in 2000 and the headquarters is located in Leipzig, Germany. We operate in 12 European countries, with over 700 employees working both in-office and remotely. In 2024, we achieved revenue of €448.7 million. For more information, visit unite.eu.

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Contact us

Barbara Wollmann
HR Coordinator

barbara.wollmann@unite.eu