Product description
The long description contains a clear description of the item with precise information that explains the item in more detail. This includes, e.g. product characteristics, such as colour, dimensions or scope of delivery. On the Mercateo platform, the long description is displayed below the images.
Content-related requirements:
Please ensure correct spelling and punctuation.
Use engineer standards, DIN- and ISO- information and belongings.
Take care of completeness, a self-explaining description is important.
Technical requirements:
Max. 64,000 characters are possible.
Structuring takes place via HTML formatting (e.g. paragraphs or lists).
To display characteristics of the product you should use the BMEcat element
Please give no information about packaging unit.
The accordant values are to be put in TAG ORDER_UNIT and CONTENT_UNIT.
Please do not provide any returns information.
If you would like to request changes, please contact your Mercateo supplier supervisor.
Please do not use any HTML tags that actively influence the Mercateo layout.
This means: tables, links, body tags, font colours, etc.
Use the following HTML-Tags to format your product data:
| Praragraph |
| Content will bes shown bolt |
| Content will be shown cursive |
| Content will be shown underlined |
| Breaks |
| Display of the list |
The long description is saved in the BMEcat field DESCRIPTION_LONG. In BMEcat itself, the square brackets in the HTML formatting must be masked. Here is an example:
Coding for illegal XML characters:
Invalid XML character | XML escape sequences |
" | " or " |
& | & or & |
< | < or < |
> or > |
The long description is entered in column D (DESCRIPTION_LONG). It is also possible to structure the text with HTML formatting in the Mercateo workflow. However, the square brackets must not be masked here.
DESCRIPTION_LONG |
Product description |
|
Reliable hole punch for everyday office use. Patented grip zone and ultra sharp stamps reduce punching effort. Grip zone and sharper stamps reduce punching effort, clear format demarcations and strong guide bar ensure perfect paper alignment. Easy to empty, hinged waste box. 10 year guarantee and GS saftey tested.
<p><b>Product features:</b></p>
<ul>
<li>Punching rate: up to 25 sheets of paper (80gsm)</li>
<li>Punch holes quantity: 2</li>
<li>Hole diamter: 3mm</li>
<li>Colour: black</li>
<li>Material: Metal</li>
</ul>
Please note:
You add a line break within a cell, e.g. if you want to create lists, with the key combination Alt and Enter.
You can test your long description by saving the text as a HTML file in a text editor. You can then open and view this in an Internet browser
Naturally, all of the important product characteristics should be included in your product description. There are, however, some properties that are crucial in order for your item to be found better in the search results and allocated better to the search filter.
Using the example of hole puncher, the following section explains briefly how the important properties are ascertained and stated correctly in the catalogue.
When you look for your item on the Mercateo platform, you get a search result. For most search terms, Mercateo has already defined filters with associated properties. These are displayed above the search result.
The search for hole puncher provides the following result:
Here are the associated filters in detail.
In the fixed castors example, the important properties would be:
Cutting segments
Punching rate approx.
Colour
Punching performance
Please note:
Please state the properties just like search filters.
Please state and use the associated units just like in the search filter, e.g.:mm (punching performance)
Properties can be saved in the following BMEcat fields:
The most important attributes and distinguishing features should already be included in the item name DESCRIPTION_SHORT. This means that the most important information about the product is already shown to the customer in the search result.
Please note:
Please consider that the length of the item name is limited to 80 characters. Excessively long item names are shown truncated.
There are many benefits to stating the attributes within the article features ARTICLE_FEATURES:
The products are found more quickly.
The features can be better evaluated and allocated to the search filter.
Simple maintenance and administration of features when creating the catalogue via Mercateo workflow (Excel templates).
Product characteristics can thus be added to the catalogue template more easily via export interface.
The features are shown clearly on the product detail page.
The item features are shown in a table under “More information” on the product detail page:
Structure of the item features using the example of hole punchers
<ARTICLE_FEATURES>
<FEATURE>
<FNAME>punch capacity</FNAME>
<FVALUE>30</FVALUE>
<FUNIT>sheets</FUNIT>
<FORDER>1</FORDER>
</FEATURE>
<FEATURE>
<FNAME>colour</FNAME>
<FVALUE>Black, White</FVALUE>
<FORDER>2</FORDER>
</FEATUREgt;
<FEATURE>
<FNAME>material</FNAME>
<FVALUE>metal</FVALUE>
<FORDER>3</FORDER>
</FEATURE>
<FEATURE>
<FNAME>Punch holes quantity</FNAME>
<FVALUE>2</FVALUE>
<FORDER>4</FORDER>
</FEATURE>
<FEATURE>
<FNAME>Hole diameter</FNAME>
<FVALUE>3</FVALUE>
<FUNIT>mm</FUNIT>
<FORDER>5</FORDER>
</FEATURE>
<FEATURE>
<FNAME>Format</FNAME>
<FVALUE>A4, A5, A6, Folio, US-Quart</FVALUE>
<FORDER>6</FORDER>
</FEATURE>
<ARTICLE_FEATURES>
Please note:
A feature is always comprised of FNAME and FVALUE.
For size and content information, the field FUNIT is also used for the unit (e.g. mm, m, kg).
Using FORDER, it is possible to define the order in which the features are shown on the product detail page.
Implementation via Mercateo workflow
Structure of the item features:
Here are examples with units (FUNIT):
Naturally, product characteristics can also be integrated into the long description DESCRIPTION_LONG. This is particularly useful for more complex characteristics with more detailed descriptions.
Implementation in BMEcat
Structure of the long description:
Please note:
Basic HTML formatting can be used for structuring.
HTML formatting within the DESCRIPTION_LONG must be masked.
Implementation via Mercateo workflow
Structure of the long description:
Basic HTML formatting can be used for structuring.