Head of Digital and Demand Generation

Your benefits at Unite

Flexible working hours

Continuous learning

30+ vacation days

Remote working

As the Head of Digital and Demand Generation, you will drive strategic oversight and campaign coordination for high-impact digital marketing initiatives. In this role, you will shape our global digital growth strategy, aligning campaigns, inbound marketing, and digital platforms with business objectives to deliver measurable results. You will lead a highly skilled team of digital marketing professionals, including experts in SEO, website management, marketing automation, and the Support Hub, ensuring the successful execution of coordinated, multi-channel campaigns. With a deep understanding of content needs for lead generation and a focus on Account-Based Marketing (ABM), you will guide the development and delivery of impactful campaigns. We’re excited to meet a leader who thrives on driving collaboration and measurable outcomes—apply now!

Your role

Lead with strategic vision: Define and implement a global digital marketing strategy that aligns with organisational growth goals and ensures seamless customer engagement.
Coordinate impactful campaigns: Orchestrate global and local campaign planning, ensuring alignment with ideal customer profiles, proactive stakeholder collaboration, and on-time delivery of assets.
Guide content and messaging: Work with communications, product marketing, and digital media teams to develop the right content for inbound, outbound, and ABM campaigns that resonate with target audiences.
Own digital excellence: Oversee the corporate website and Support Hub, ensuring they are optimised as core tools for lead nurturing and engagement.
Drive measurable results: Track campaign and funnel performance using KPIs, leveraging insights to optimise lead generation and conversion efforts.
Collaborate for alignment: Act as the central point of coordination across marketing, sales, product, and customer service teams to align efforts and drive campaign success.
Empower team execution: Lead and inspire your multidisciplinary team—including website, portal management and marketing operations —to execute campaign deliverables with operational excellence.

Your qualifications

Shape with expertise: Leadership experience in digital marketing, demand generation, and inbound marketing, ideally in a B2B or B2G environment.
Campaign coordination specialist: Extensive experience in managing and aligning multi-channel campaigns, driving collaboration across stakeholders, and ensuring seamless execution of global and local campaigns.
Master communicator: Collaboration, stakeholder management, and clear communication across teams come naturally to you.
Digital marketing strategist: Deep understanding of SEO, website optimisation, digital platforms, marketing funnels, and ABM strategies.
Proven leader: A track record of inspiring and managing cross-functional teams while delivering on strategic and operational goals.
Future-focused: Passionate about staying ahead of industry trends and leveraging new opportunities to innovate digital marketing efforts.
Language pro: You have excellent written and verbal communication skills in English; proficiency in German is a valuable bonus.

Interested? Then apply directly.

Apply now

What you can expect from us

We offer a flexible work location: You can work in one of our modern Unite offices or remotely – or even do a mix of both
We think long-term: That’s why we are great believers in offering creative freedom – you’ll also get access to our Academy training to grow your career
We offer workations for new possibilities: You can work abroad for up to 2 months, which is a great way to extend your time away or visit your family and friends in other countries
We think sustainably: We support your health and pension and offer comprehensive benefits – that includes a bike or public transport ticket to make your commute much easier
We operate at eye level: Join our fair corporate culture and work with helpful colleagues and experienced management
We care about work-life balance: We offer flexible working hours and 30+ holidays so you can strike a good balance between your work and personal life

We are Unite.

We connect the economy for sustainable business. Our trusted e-procurement platform, with its integrated Mercateo Marketplace and Procurement Portal, enables effortless sourcing and purchasing for B2B and public sector organisations. Bringing buyers and suppliers together for mutual benefit, we've established a solid foundation of fair competition and trustworthy partnerships. Our platform’s scalable infrastructure supports connections, business stability and a robust supply chain. We revolutionise e-commerce for B2B and the public sector by adding and sharing value for markets and communities.

Would you like to become a part of Unite?
We founded our company in 2000 and our headquarters is located in Leipzig, Germany. We operate in 12 European countries, with over 700 employees working both in-office and remotely. In 2023, we achieved revenue of €440.8 million. For more information, visit unite.eu.